Brand: Motorola W870, water proof mobile phone
Advertiser: Motorola
Ad size:120 cc (6 Col X 20 cm)
USP: Waterproof MobilePhones
The creative brief was to create an ad for a waterproof mobile for Motorola.
Aqua =water, Moto=Motoraola. Hence the name AQUAmoto.
The name connects with the product and is easy to remember. The visual easily conveys the USP of the waterproof mobile as it is set underwater. Also it carries a sense of adventure, an idea of the weirdest thing that one could do with a waterproof mobile phone. The visual is captivating and attracts the reader immediately.
Exposure: For major english newpapers and magazine
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