Monday, 11 July 2011

Motorola W870 Advertisement

Visualizer: Shraddha Gaud (2009 Batch)
Brand: Motorola W870, water proof mobile phone
Advertiser: Motorola
Ad size:120 cc (6 Col X 20 cm)
 USP: Water 
Resistant (as the name of the product Motoswimmer suggest) Through the ad I am trying to focus on the USP (water Resistant), by showing the mobile in the fish aquarium. Motoswimmer is one of its kind because no other company have made a mobile with such an outstanding feature. Generally the mobile stop working or get damaged when it comes in contact with water, but moto swimmer can work well in water. My illustration of showing a mobile in fish aquarium was to draw attention towards the fact that - as the fish lives in water, survive in water, resistant to water; my product ie, mobile is also resistant to water and can work in water also.
Exposure:
 For major english newpapers and magazine
 

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