Tuesday 19 July 2011

To communicate is human… To reciprocate is divine!!

“With a vision to develop communication experts who will occupy commanding positions in communication policy, strategy and action, JICM, Bhopal aspires to not just teach, but also to mould and create communication aspirants. JICM wishes to see every aspirant as a thinker, a motivator for change. This aspiration meets the demand of our times, that is, to carve out unusual solutions for communication problems”
Damn that’s elaborate!!! This text appears on the right hand of the screen when you enter the url, http://www.jicm.edu.in which incidentally the site for JICM (Jagran Institute of Communication and Management) and as the name implies, this vision is for all the wannabe future communication managers out there. Hmmm, Nice thought, Nice Vision but let’s simplify it a bit, alienating it from its purpose of attracting admissions.
The ideology of communication is supposed to be an exquisite art for few, a tool to connect many but more importantly it’s a reason for survival for all. Imagine Mr Graham Bell’s situation if he had invented the telephone but had nothing to say for the person on the other end (instead of hanging up, he would have hanged himself). I guess that it’s needless to talk about the importance of communication but very necessary to explain the important of effective communication.
We all know that communication is the process of transferring information from one entity to another (yeh main nahi kahta, wikipedia kehta hai). Effective communication is just going the extra mile to ensure that the information transferred to the individual/living organism/object (entity sounds damn spooky man!!) is done in the right way. This process is called attaining a feedback and unless you are communicating with a brick wall be sure you will have some kind of feedback. From local to global, corporate to personal and in every other dimension feedback is guaranteed. But then its upto us if we have the patience or more importantly the brains to identify and understand the feedback. A kiss will ensure a slap & a slap will be retorted with a punch, and its upto the slap receiver to ensure that he understands that the feedback is negative (or else God save him)
We teach, learn and evolve, but do we understand??? The importance of understanding situations, tones, moods and responses is what makes an effective learner. They say “the less said is better”, I respectfully disagree… The less is better when you have an audience that understands that what is said in what context. Nonetheless I do think all our politicians should use the “less said” formula as they are too boring for someone to actually digest (post the legendary bhaiyon and behanon, that is!!)
We have always assumed that the best in the business can teach you about the best of everything but then the best can only do his best and we are responsible for the rest. So the JICM vision, though elaborate yet focused, its more important that what the reader reads and interprets to be in lines with the vision of the institute. After all I can show you the moon but cant help if you are hell bent on observing the dirt on my nail of the finger pointing towards the moon.

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