It has been drilled in our heads from the very start of our academic journey that “man is a social animal” and by the word “man” we mean human beings in general. One of the main attributes of being social is our ability to communicate with others of our kind for personal and commercial purposes. Peeking back into time, it has to be accepted that communication has existed since the advent of mankind, from the stone ages, even if the then popular communication technique was to make garbled noises and throw a pebble at the other individual to grab his/her attention. Since the concept of trade also existed back then maybe in form of barter system, communication must have played a pivotal role in making the transfer. Hence the question, with such a long history of communication do we assume that in today’s age most of us are experts at it?
We won’t require a super computer to deduce the answer for this question which is a quite clean and clear “no”. As the ages moved in their classification of stone, bronze, ice to the refrigerator age, the techniques of communication have also evolved. Though the evolution of these techniques haven’t changed the basic philosophy of “getting the message across”, they definitely have innovated the means of doing so. The best part of the whole process is that, the techniques invented for our advancement, if not studied properly can spell our inevitable doom. Hence in the age of technology and business, communication has been given its own standing for better living and profitable business. The business of communication with the inside and outside pubic whether creative or corporate has to be necessarily learnt and mastered to some extent as a social and commercial needs.
This explains the advent of communication institutions that pride in training, honing and developing communication skills of their candidates. In addition to these, they also try to get their students familiar with the various communication techniques and its development bridging the gap of the basics and the innovations of the field. Institutions also focus on bringing out the creative and competitive best from its students to enhance their skills and their ability to face the corporate world with confidence. For a candidate to enroll & successfully complete a communication course it is necessary for them to understand that these institutions do their best to update, innovate and educate but the zest of learning and wanting to excel in the communication technique cannot be duplicated or created.
It is said that “man is a social animal” but the society has grown leaps and bounds since this saying was created and with every new leap the art of communication becomes more unique and fascinating than before. Today’s world works on the philosophy, ‘keep up with the time, or be left behind’ and it is an aspiring communication candidate’s choice to either be with the time and adapt to communicate or stick with the basics and be left behind.
We won’t require a super computer to deduce the answer for this question which is a quite clean and clear “no”. As the ages moved in their classification of stone, bronze, ice to the refrigerator age, the techniques of communication have also evolved. Though the evolution of these techniques haven’t changed the basic philosophy of “getting the message across”, they definitely have innovated the means of doing so. The best part of the whole process is that, the techniques invented for our advancement, if not studied properly can spell our inevitable doom. Hence in the age of technology and business, communication has been given its own standing for better living and profitable business. The business of communication with the inside and outside pubic whether creative or corporate has to be necessarily learnt and mastered to some extent as a social and commercial needs.
This explains the advent of communication institutions that pride in training, honing and developing communication skills of their candidates. In addition to these, they also try to get their students familiar with the various communication techniques and its development bridging the gap of the basics and the innovations of the field. Institutions also focus on bringing out the creative and competitive best from its students to enhance their skills and their ability to face the corporate world with confidence. For a candidate to enroll & successfully complete a communication course it is necessary for them to understand that these institutions do their best to update, innovate and educate but the zest of learning and wanting to excel in the communication technique cannot be duplicated or created.
It is said that “man is a social animal” but the society has grown leaps and bounds since this saying was created and with every new leap the art of communication becomes more unique and fascinating than before. Today’s world works on the philosophy, ‘keep up with the time, or be left behind’ and it is an aspiring communication candidate’s choice to either be with the time and adapt to communicate or stick with the basics and be left behind.
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