The class trip was organized by Mr. Amit Kumar as part of the Retail Management module.
During their visit the students got an opportunity to meet and interact with Mr. Aseem Saxena, Store Manager of Visal Mega Mart .During their interactions with the employees, the students asked a lot of questions covering the following areas in retail management:
- Developing brand / store equity
- Location planning
- Consumer behavior in retail
- Marketing research
- Customer relationship management
- Customer service, satisfaction and loyalty / loyalty programs
- Competition
- Margins
- Promotions / marketing communication
- Role of POP
- Merchandise planning
- Visual merchandising
- Inventory planning
- Store design / layouts
- Space planning
- Outsourcing
- Sourcing and supplier selection
- Private labels and their contribution
- Category management
- Pricing
- Supply chain management and logistics
- HRM in retail
- Role of IT in retail operations
While exploring many new areas in retail management , the students got practical tips and insights on how the day-to-day operations are conducted in a retail store, what are the challenges and opportunities and how to make a career in retail industry.Overall, the class trip was very fruitful and resulted in value addition for the students.
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