Visualiser: Tejas Tamhane (2009 Batch) Placement: Focus Circle, Mumbai
Brand: SeventymmExposure: Major Newspapers in teir I and II cities.
Seventymm is India's largest movie rental service. Its package includes free delivery and pick-up, and absolutely no late fees. It has a customer base of over 1.5 lakhs. has a selection of 20,000 titles across 12 languages and 25+ genres.To order your movie the request for delivery needs to be placed via Web,Phone or SMS. In the ad campaign the concept is absolutely "filmy". The famous dialogues of the top-actors of Bollywood are used as a headline along with their caricatures to attract attention. Since the client deals in "movies" it was viable to give it a "filmy" feel as people relate to these evergreen dialogues easily. The dialogue is then supported by the body copy which takes the usage of that particular dialogue forward. It also tells the reader about the package that seventymm offers.
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